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Résumé

 

Jay G Kuruvilla

Product Design Leader │ UX/UI Design

Usability Testing │ Prototyping │ User Experience │ AI Design

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Product Design Lead with 10+ years of experience driving UX strategy, platform design, and AI-enabled workflows across fintech, healthcare, and enterprise SaaS products. Currently leading product design initiatives at Convera, shaping global payments experiences and spearheading the development of an AI-powered design agent to scale design quality and accelerate product delivery. Proven track record of partnering with cross-functional and executive stakeholders, influencing product direction, and building scalable design systems that align user needs with business outcomes in complex, regulated environments.

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Capabilities

  • Product Strategy

  • AI-Driven Workflows

  • UX Research & Testing

  • Cross-functional Collaboration

  • Design Systems & Scalability

  • Enterprise Design

 

Education

MBA in Digital Media Management – St. Edward’s University, Austin, TX – May 2015

BFA in Media Arts and Animation – Art Institute of Dallas, Dallas, TX – June 2010

Certificate of Achievement in UI/UX Design for AI Products – Stanford Online – March, 2026

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AI & Emerging Technology

  • Designing AI-assisted product design workflows and rule-based systems for automated UI generation

  • Exploring design-to-code and code-to-design pipelines to accelerate development cycles

  • Applying human-centered AI principles to ensure usability, transparency, and control in AI-driven systems

 

Professional Experience

 

Convera

Product Design Lead                                                                                                                                             Dallas, TX – February 2023 – Present

  • Lead product design initiatives for a global payments platform, improving usability and enabling scalable delivery across complex cross-border financial workflows in a regulated environment

  • Led end-to-end redesign of the client onboarding experience, transforming a manual PDF-based process into a fully digital application

    • Reduced overall onboarding time from 18 days to 11 days

    • Reduced application completion time from 3–5 days to approximately 4 hours

  • Drive alignment with Product and Engineering to define roadmap and product direction

  • Drive UX solutions within regulatory and compliance-heavy environments, balancing business constraints with user needs

  • Spearheading development of an AI-powered design agent to reduce design iteration cycles and improve consistency across product experiences

  • Define rule-based systems to train AI models to generate production-ready UI designs in Figma

  • Translate product requirements and user stories into structured inputs for AI-driven design generation

  • Establish design guardrails to ensure outputs align with design system standards and UX best practices

  • Explore design-to-code and code-to-design workflows to accelerate product development cycles

  • Apply human-centered AI principles from Stanford certification to integrate AI into product design workflows

  • Establish scalable design patterns and platform-level consistency to improve user experience and engineering efficiency

 

Signify Health                                    

Sr. Product Lead, User Experience                                                                                                                      Dallas, TX – July 2020 – October 2022

  • Led UX across 8+ healthcare products, driving consistency and scalability across multiple platforms

  • Managed and mentored a team of designers, establishing UX processes, standards, and best practices

  • Partnered with SVP of Product and cross-functional leaders to influence product strategy and roadmap decisions

  • Introduced structured UX methodologies including usability testing, user research, and journey mapping

  • Improved cross-team alignment and product delivery through standardized design approaches

 

ResMan | Property Management software                                    

Principal UX Designer                                                                                                                                               Plano, TX – June 2019 – June 2020

  • Owned UX strategy for a multi-vertical property management platform

  • Partnered directly with CTO to define product direction and UX roadmap

  • Built and scaled UX function, including hiring, budgeting, and process implementation

  • Established cross-functional workflows across Product, Engineering, Sales, and Marketing

  • Standardized user experience across multiple verticals, improving product consistency and scalability

Senior UX Designer               Plano, TX – November 2018 – June 2019

  • Collaborate with Engineering and Product Owners on product initiatives 

  • Define interaction design and functionality with developers 

  • Implemented new design workflow for product team

  • Scheduled solutioning sessions with Product Owners and Lead Engineers

  • Created wireframes, mid and high-fidelity mockups 

  • Utilized Zeplin for design specifications to Engineering

  • Create presentation for anything relating to the UX team 

    • Presented to the company on UX Education

    • Presented to Sales team on UX strategy and initiatives for each quarter 

  • Implemented Usability Testing for the company

  • Implemented Stakeholder interviews for the different user personas and product lines

  • Coached the Jr. Designer on all aspects of UX Design and Usability Testing

  • Created surveys and questionnaires for the discovery process on several product verticals

 

MoneyGram International Inc.                                             

Senior UX Designer                                                                                                                                         Frisco, TX – April 2017 – November 2018

  • Designed global money transfer kiosk experience, navigating complex regulatory and compliance requirements

  • Collaborated with Product, Engineering, Legal, and Marketing to deliver MVP and phased product rollout

  • Defined interaction models, system behavior, and workflows for financial transactions

  • Managed vendor relationships and oversaw delivery of motion and interactive components

  • Supported innovation lab initiatives through rapid prototyping and usability testing

 

Rockfish Interactive, WPP                                                                  

Experience Architect                                                                                                                                           Frisco, TX – January 2017 – April 2017

  • Create user flows, wireframes, personas and prototypes

  • Create product roadmaps, attention to UX detail and functionality

  • Collaborate with Creative and Technology 

  • Present deliverables to clients

  • Create product blueprints, understand data infrastructure needs for product build

  • Collaborate with client to ensure delivery on project deadlines

  • Work with project managers to maintain budget for each project

  • Administer user testing to gather feedback on product during iterative design

  • Whiteboard sessions with other disciplines to capture user flow and functionality

 

Associate Experience Architect                                                                                                                      Frisco, TX – June 2015 – December 2016

  • User studies, understanding the user and develop experiences best suited for user needs

  • Build wireframes, user flows, site maps, and research digital trends

  • Present deliverables to internal team for review and feedback

  • Present deliverables to client

  • Collaborate with Creative, Technology and Strategy departments 

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